How Local Culture is Transforming the Hospitality Industry: The Rise of Authentic Hotel Experiences
In recent years, hotel brands going local have reshaped the hospitality industry by prioritizing regional authenticity. As travelers increasingly seek meaningful connections with the places they visit, hotels are stepping up to deliver unique, authentic hotel experiences. National hotel chains are embracing the essence of local culture, weaving regional elements into their architecture, décor, culinary offerings, and guest services.